PATTERN HACKING - PRIVACY POLICY
Last Updated: 2 November 2026
1. Who is the Data Controller?
Pavlo Pysarchuk, trading as Pattern Hacking, with a principal place of business at Suite 11034, 26–27 Upper Pembroke Street, Dublin 2, D02 X361, Ireland.
Email: [email protected].
Throughout this Policy, "we", "us", and "our" refer to Pattern Hacking.
2. Scope of this Policy
This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit pattern-hacking.com and our registration and sales pages (the "Site"), register for a free webinar or live event, book a call with us, purchase any Pattern Hacking program, coaching, training, course or digital product (each a "Program"), attend our live sessions on Zoom, message us on Instagram, or interact with our marketing campaigns (including Meta Ads).
3. Categories of Personal Data We Collect
We collect and process the following categories of personal data:
| Category | Examples | Source |
|---|---|---|
| Account & Registration Data | Full name, email address, phone number (where the form asks for it), the page you registered on, the wording you agreed to, the IP address and browser used to register (kept as evidence of your consent and to block spam), and purchase selection. | Provided directly by you on our registration and checkout pages. |
| Call Booking Data | Name, email address, chosen time, and any answers you give when booking a call. | Provided directly by you through our booking tool (Calendly). |
| Billing & Transaction Data | Credit/debit card last 4 digits, billing address, country, transaction ID, and payment status. (Note: Full payment details are processed securely by Stripe). | Provided by you and generated by our payment gateway. |
| Zoom & Live Interaction Data | Video recordings, audio capture, display name, chat box messages, attendance timestamps, and questions asked during live events, calls and coaching sessions. | Collected automatically via Zoom when you attend live sessions. Every 1:1 call and coaching session is recorded; Zoom shows a notice when recording starts. |
| Workbook & Assignment Submissions | Notes, breakthrough text, and completed digital workbooks submitted voluntarily or under a Program's refund policy. | Submitted directly by you via email. |
| Members Area & Course Data | The one-time sign-in codes we email you (stored only as a keyed one-way hash, never the code itself, and cleared the next time you ask for one), when and from which IP address and browser you signed in, which lessons you have marked complete, where you stopped in a video, which files you downloaded and when, the answers you give on the end-of-course feedback form including whether you gave permission to quote them, the messages you send us through "Questions or requests about this program?", and the two choices you make at checkout (asking for immediate access, and accepting our Terms) with the time you made them. | Generated as you use the members area at pattern-hacking.com/members. |
| Technical & Marketing Tracking Data | Pages visited, where your visit came from (referring site and campaign tags such as utm_source), device type, email opens/clicks, and interactions with our web pages, emails, and ads. Your IP address and browser type are used to count visits, but are not stored with this data (see section 5). | Collected automatically by our own cookie-free page analytics, by our email delivery provider, and, only if you consent, by the Meta Pixel. |
4. Legal Bases for Processing Your Data
Under the General Data Protection Regulation (GDPR), we rely on the following legal foundations to handle your personal information:
Performance of a Contract: To process your registration, send you the joining link and reminders for the webinar or event you registered for, securely handle your payments, issue your Program materials, send access links, host live Zoom sessions, and — for a self-paced digital Program — sign you in, decide what you are entitled to open, and keep your place in the course.
Legitimate Interests: To count visits to our pages with cookie-free analytics, to record Zoom sessions where a Program provides replay access, to record every 1:1 call and coaching session for our records, to prepare for and follow up on our work with you, and for training and improving our calls and services, protect our intellectual property from unauthorised sharing or distribution, handle client support, optimize our sales funnels, see which lessons of a course people finish and where they stop so the course can be improved, and protect our business from fraud. Course links are signed to the individual who is signed in and expire within the hour, which is how we keep paid material from being shared; that signature is why a download is recorded against you.
Consent (for a quote): We only use your feedback answer in our own marketing if you tick the box on the feedback form saying we may. You can withdraw that at any time by emailing us, and we will stop using it.
Consent: To deploy non-essential tracking cookies (such as the Meta Pixel) and send you marketing communications where legal "soft opt-in" conditions do not apply. When you register for a masterclass, marketing emails (coaching insights, future masterclasses and offers) are a separate, optional box that is not ticked for you; we record its wording and when you ticked it. If you do not tick it, you still receive the emails about the masterclass you registered for: the confirmation, reminders, the joining link, and the follow-up afterwards.
Legal Obligation: To preserve precise transactional, financial, and tax records in accordance with Irish and European statutory laws.
5. Analytics, Tracking Technologies & Meta Advertising
Cookie-free page analytics: Our pages count visits with our own analytics, which sets no cookie and stores nothing on your device. To tell visits apart, our server combines your IP address, browser type and the date into a one-way code that changes every day; the IP address itself is not stored with your visit. We use this to see how many people visit, register and where they came from.
Where we use other cookies, pixels, tags, scripts, or similar tracking technologies on our pages to evaluate our marketing efficiency and tailor user experiences, we ask for your consent first.
The Meta Pixel & Custom Audiences: Where enabled, and only with your consent, we embed tracking technologies provided by Meta Platforms Ireland Ltd. This script measures conversions across devices, monitors how visitors navigate our pages, optimizes ad targeting, and builds custom audiences for retargeting campaigns.
Your Control Over Tracking: Where our pages use non-essential cookies or the Meta Pixel, you will be presented with a cookie consent banner when you first visit and can accept or decline them.
You can change or withdraw your cookie choices at any time through the cookie banner/settings tool where available, or by clearing cookies in your browser.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at [email protected]. Unsubscribing from marketing emails does not stop essential service emails related to your purchase.
6. Data Sharing with Third-Party Service Providers
We do not sell, lease, or rent your personal data. We disclose your data strictly as necessary to perform our contractual duties with the following infrastructure providers:
Website, Funnel Hosting & Email Automation: Our pages, forms, contact records and email automation run on our own system, operated by us on a server we control. Network delivery and security for the Site are provided by Cloudflare. Encrypted backups of our database are stored with Amazon Web Services (S3, EU – Ireland region).
Email Delivery: Postmark (ActiveCampaign, LLC) sends our emails, including webinar confirmations, reminders, Program updates, workbook links, replay links, and, where permitted, marketing communications, and reports deliveries, bounces, opens and clicks.
Call Booking: Calendly – manages call bookings and sends booking confirmations.
Previous Platform: Until 28 October 2026, our pages, forms and emails were hosted on ClickFunnels, which still holds the data collected through it until our account there is closed.
Payment Processing: Stripe (Stripe Payments Europe, Ltd.) – hosts the checkout page, collects and encrypts your payment card details, takes the payment, and tells our system when a payment has succeeded, failed or been refunded. Your card details are entered on Stripe's own page and never reach our server: we receive the last four digits, the billing country, the transaction identifier and the payment status. Where sales tax applies, Stripe also calculates it from the address and tax identifier you give at checkout.
Live Event Delivery: Zoom – acts as our software provider to stream live sessions and to record and archive calls, coaching sessions and, where a Program includes replays, live sessions.
Marketing Analytics: Meta – evaluates ad performance metrics and processes interaction statistics.
7. International Data Transfers
Some of our third-party service providers, including website, funnel, payment, video, email, analytics, and advertising providers, may process personal data outside the European Economic Area, including in the United States.
Where personal data is transferred outside the EEA, we rely on the safeguards made available by our service providers, which may include adequacy decisions, Standard Contractual Clauses approved by the European Commission, data processing agreements, or other lawful transfer mechanisms under applicable data protection law.
We do not control all locations where third-party providers process personal data, but we aim to use reputable providers that publish privacy and data-transfer information.
8. How Long We Keep Your Data
We do not run scheduled automatic deletion. We keep your data for as long as it is needed for the purposes in this policy, and until you ask us to delete it, except where the law requires us to keep it.
Accounting, Tax & Payment Records: kept for at least six (6) years, as Irish tax law requires.
Contacts, Webinar Registrations & Marketing: kept until you unsubscribe or ask us to delete them. After you unsubscribe we keep a minimal record of it so that we do not email you again.
Course Access, Progress, Downloads, Feedback & Messages: kept while you have access to a course, and afterwards until you ask us to delete them, so that a later question, refund or dispute can be answered.
Recordings of Calls & Live Sessions: replays are available to participants for the period stated for that Program; the recordings themselves are kept until we delete them or you ask us to.
Workbook Submissions & Support Communications: kept until you ask us to delete them, unless we need them for a dispute or a legal obligation.
Page Analytics: our own analytics records contain no name, email or IP address. We do not delete them on a schedule.
What expires automatically: sign-in codes stop working after 10 minutes and are cleared the next time you ask for one; sign-in sessions end after 30 days; links to course videos and files expire within an hour; database backups older than about 30 days are deleted, and earlier versions held in our backup storage are removed after 30 days.
To have your data deleted, email [email protected].
9. Sensitive Personal Data
Our Programs are personal-development and business-coaching experiences. You may voluntarily share information about your emotions, mindset, beliefs, health, relationships, personal history, behaviour, or life circumstances. Some of this information may be sensitive or may fall within special categories of personal data under GDPR, depending on what you choose to share.
We do not require you to provide sensitive personal data to participate in a Program. If you choose to share sensitive information during live sessions, chats, workbooks, emails, or other communications, you do so voluntarily. Please avoid sharing information you do not want recorded, processed, or seen by other participants.
10. Children's Data
Our Programs are structured strictly for adults. We do not knowingly market to, target, or collect personal data from anyone under the age of eighteen (18). If we discover that a minor has submitted personal information through our Site, we will take reasonable steps to delete that data from our systems.
11. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. These measures may include restricted access to business systems, secure third-party platforms, encrypted payment processing, password-protected access links, and limited access to recordings and participant materials.
No online system is 100% secure. You are responsible for keeping your email account, devices, Zoom links, replay links, and access details secure.
12. Your Data Protection Rights
Under the GDPR and UK GDPR, you have rights regarding your personal data, including the right to:
Access the personal data we hold about you.
Rectify any incorrect or missing details in your file.
Erase your personal information ("the right to be forgotten"), subject to statutory tax record rules.
Restrict or Object to how we process your information, including stopping direct marketing.
Data Portability to securely migrate your data profile to another provider.
Lodge a formal complaint regarding our data handling with the Irish Data Protection Commission (DPC) or your local supervisory authority.
To initiate any data rights request, please email our support team directly at [email protected].
13. California & US State Privacy Notice
We do not sell personal information for money. We may use advertising tools such as Meta Pixel, retargeting, conversion tracking, and custom audiences, which may be considered “sharing,” “targeted advertising,” or “cross-context behavioural advertising” under some US state privacy laws.
Where applicable, US residents may request access, correction, deletion, or opt out of certain uses of personal information by contacting us at [email protected].
14. Updates to This Privacy Policy
We may revise this Privacy Policy to reflect modifications to our digital stack, updated compliance guidelines, or changes to our Programs. The "Last Updated" date at the top of this document will display the newest version. If changes significantly alter your privacy rights, we will highlight those adjustments on our homepage or notify you directly via email.
15. Contact UsFor any questions, clarifications, or requests concerning how your data is handled on our site or within our Zoom sessions, please contact us at:
Pattern Hacking Email: [email protected]
Address: Suite 11034, 26–27 Upper Pembroke Street, Dublin 2, D02 X361, Ireland.